QR Codes
A QR Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
Recently, QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Media where QR codes have been deployed include: billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, and couponing just to name a few. QR codes are of particular interest to marketers, giving them the "ability to measure response rates with a high degree of precision" allowing for easier ROI (return on investment) calculation, thus helping justify spending on marketing budgets. QR codes have also been used at trade shows and in conferences.
QR codes can be seen on an art festival map for Canton Ohio's "First Friday". The QR code was designed by Think Roth, a multi-media marketing company from Ohio. The QR code on the festival's map takes you to a "phone friendly" map with coupons for free coffee and art discounts around town.
Soon QR codes will be used around town to greet visitors who would like more information about the city.
Use the below widget to create your own qr codes.
